A database that tracks dubious medical claims.

Claim number: 24

Claimant: Pharma Natura PTY (Ltd)

Claim date: Jan. 17, 2011

Brand name: Jungle Vites

Forum in which the claim was made: Radio commercial

Claim methodology: Vitamins

Frequency with which the claim is made by this claimant: Frequent

Actual claim: Improves Mood disorders

Plausibility of this claim: Tests showed no significant effect


Documents relevant to this claim


The commercial for 'Jungle Vites' states, inter alia, 'Mums it's back to school time and with Jungle Vites focussed kids you have one less then to worry about'. The advertisement suggests that 'If lack of concentration or ADHD prevents your kid from focussing in the classroom, or completing their homework in the afternoon...' then this is the product for you.
The complainant submitted that the commercial was misleading as there is no evidence to support that omega 3 fatty acids improve concentration. Furthermore, high doses of fish oil can be dangerous for children