A database that tracks dubious medical claims.
Claim number: 68
Claimant: Health Matters
Claim date: Dec. 9, 2011
Brand name: Immune Restore Optimal Health Supplements
Forum in which the claim was made: Advert in Mail & Guardian
Claim methodology: Herbal remedies
Frequency with which the claim is made by this claimant: Once off
Actual claim: Reduces HIV Viral Load
Plausibility of this claim: Untested and implausible
The advert claims to reduce Viral load, restore optimal health, improve CD4 Count
The advertisement, inter alia, promotes the respondent's "Immune Restore
Optimal Health Supplements" under the heading "ARE YOU HIV+?" It punts the
product as "... a combination of trace elements essential for normal immune
system" and explains that it "... replaces the vital aminal acids & vitamins
depleted by HIV". It also features four ticked boxes with the following
. "LOWERS VIRAL LOAD"
. "REPAIRS IMMUNE SYSTEM"
. "IMPROVES CD4 COUNT"
. "CAN BE TAKEN WITH ARVS".