Quackbase!

A database that tracks dubious medical claims.

Claim number: 65

Claimant: Pharma Natura PTY (Ltd)

Claim date: Feb. 1, 2012

Brand name: Pharma Natura "Plus Range"

Forum in which the claim was made: Website

Claim methodology: Vitamins

Frequency with which the claim is made by this claimant: Unknown

Actual claim: Supports Cardiovascular Health

Plausibility of this claim: Untested and implausible

Summary

The website makes several unsupported and implausilbe claims

Responses

Response no 89: ASASA ASA Directorate Ruling on 2012-03-23

Description

The advertisement, inter alia, contains a table setting out the following product-related information:

"Magnesium Plus Tabs 30" "Supports the nervous system and keeps muscles relaxed"

"Calcium Plus 650mg Tabs 60" "Optimal bone development and strength"

"Omega Plus Caps 30" "Promotes cardiovascular health"

"Spirulina Plus Tabs 90" "Helps promote energy and vitality"

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