A database that tracks dubious medical claims.
Claim number: 33
Claimant: Solal Technologies
Claim date: Sept. 5, 2009
Brand name: Krill Oil
Forum in which the claim was made: Advert in Beeld Newspaper
Claim methodology: Krill oil
Frequency with which the claim is made by this claimant: Frequent
Actual claim: Improves Nutrition
Plausibility of this claim: Untested
Solal ran an advert titled "Why Solal Technologies believes that omega 3s from krill oil are better than fish oil."
- Response no 63: ASASA Ruling on 2009-11-23
- Response no 62: Vital Health Foods Complaint to ASASA on 2009-11-01
Documents relevant to this claim
The advert claims that krill oil "is excellent for heart, brain and immune system health. It also boosts mood and helps prevent inflammatory disorders."
Vital Health Foods, a competitor, lodged a successful complaint against the advert with ASASA. We are unsure but it might be the case that this ruling has been appealed.